Bills fans have nostalgia for Zubaz, namely because the iconic striped clothes emerged as the fashion rage during the Buffalo Bills successful playoff runs during the 1990s, which culminated in a ...

The Bills and Labatt announced a continuation of their long stadium partnership for the new Highmark stadium opening for the 2026 season. The partnership adds a new element for the new Bills digs, ...

The first time the Canadian and Brazilian beer wars collided was the day Daniel O'Neill made his escape down an escalator in Montreal's Queen Elizabeth hotel. A pack of reporters pursued him, but he ...

In Buffalo, Labatt USA has set a precedent for investing in parks, to help revitalize them through a strategic Parks and Rec program. The program is essentially twofold. Not only will Labatt sponsor ...

BUFFALO, N.Y., July 29, 2024 /PRNewswire/ -- Fans have been asking. And the Labatt team delivered. Dubbed the unofficial sponsor of the parking lot and tailgate parties, Labatt will kick off this ...

BUFFALO, N.Y. (WKBW) — Ahead of the start of the Buffalo Bills season, Labatt announced it is bringing back the fan-favorite Zubaz cans. The cans were first introduced as a limited-time offering in ...

Just a few decades ago, Labatt was a quintessentially Canadian name. The brewer made the country’s most popular beer, Blue, and controlled a bevy of other companies ranging from the Blue Jays baseball ...

(CBS DETROIT) - The Detroit Red Wings and the Labatt beer company are partnering once again. Labatt USA made the announcement, saying the two companies have entered a five-year agreement, extending ...

An April Fools Day post from Labatt paid off for both the company and Buffalo Bills fans. On April 1st, Labatt posted a picture of their beer with a Zubaz design. The company had previously sold their ...

Labatt Blue and Labatt Blue Light recently rolled out new recycled and photodegradable green plastic carrier rings – Hi-Cone RingCycles™. They replace the plastic rings found on its six packs, which ...

DETROIT – Olympia Entertainment today announced that Labatt Blue, a pilsner beer imported from Canada, has signed on as a Landmark-level partner and will become the official and exclusive Canadian ...

BUFFALO, N.Y. — It’s been more than a year since the Draft Room and adjoining Labatt Brew House served customers a beer and a meal. But fans of the Perry Street innovation brewery will have to keep ...