When no one was looking, Ikea, the world’s largest furniture retailer, launched a new logo. The change can be tough to spot by the naked eye. In fact, it went largely unnoticed until spotted by Brand ...
On Medium, Freytag Anderson creative director Daniel Freytag says that the main objective of the new logo was to more firmly connect it with the IKEA brand. The designers decided to keep the color of ...
IKEA opened its first store in New Zealand on Thursday, entering its 64th market and marking the furniture retailer's most ...
We're used to press-release puffery, but a new announcement from Ikea and 72andSunny Amsterdam really takes the Allemansrãtten. We doff our hats in tribute to the anonymous genius who wrote it. For ...
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