WPP is folding 7-year-old brand-activation agency Geometry into a new company under VMLY&R focused solely on commerce. The holding group is expected to officially announce the news later today ...

Every time Patrick publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

This is a preview. Log in through your library . Abstract Quantitative descriptions of the location, orientation, and style of folds are based on scalar attributes rather than on the usual vectoral ...

WPP, one of the largest advertising companies in the world, is further condensing its sprawling operations by folding its Geometry agency into its VMLY&R agency. The arrangement is part of WPP chief ...

Inspired by natural 'snapping' systems like Venus flytrap leaves and hummingbird beaks, a team of scientists has developed a way to use curved creases to give thin curved shells a fast, programmable ...