"I've lost 40 pounds. I've gone from a waist 37 to a waist 34. The AbEnergizer and AbEnergizer system have changed my life." These words were among many from a 30 minute infomercial for the ...
In this lively exposé, journalist Stern dissects the direct-response marketing business (which includes both infomercials and home shopping networks), a $300 billion industry, larger than the film, ...
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