Direct Mail’s Defining Year: Stability And Strength

Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...
Business Wire

Managed Direct Response's Impressive Growth Fueled by Strong References and Referrals

IRVINE, Calif.--(BUSINESS WIRE)--Managed Direct Response, a leading provider of comprehensive marketing solutions, is thrilled to announce significant business growth driven by our satisfied clients' ...
Forbes

The State Of Direct Mail In 2024—And How Brands Can Get In The Game

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Printing Impressions

Revisiting Response Rates: Why Direct Mail’s ROI Keeps Rising

In today’s crowded marketing landscape, getting and holding attention is harder than ever. Marketers are juggling email, social, paid search, video, and more, each with its own metrics, costs, and ...