Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut ...

Coca-Cola has done it again… And not in a good way. The multi-billion dollar beverage company caught heat last year after releasing an AI-generated holiday commercial that many people were less than ...

Apple has created its new Apple TV+ streaming service introduction using entirely practical effects and in-camera techniques, drawing a sharp contrast with Coca-Cola's decision to produce its 2025 ...

Coca-Cola is featuring multiple restaurant chains in an advertising campaign for the first time. The restaurant industry has ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Comms, Marketing and Technology. Coca Cola launched a new AI-produced Christmas ad. Consumers see ...

Global beverage giant Coca-Cola has withdrawn a controversial job advertisement after the trade union Solidarity launched ...

Coca-Cola is doubling down on AI. On Nov. 3, Coca-Cola released its latest “Holidays Are Coming” ads on YouTube, and for the second year in a row, some of them are generated with artificial ...

While Pepsi spent years calling itself the "choice of a new generation," Coca-Cola was busy creating commercials that helped define those generations. From emotional Super Bowl moments to futuristic ...