The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and return-to-office policies.

The Brite Side of Clean” centers around self-expression and spans CTV, social media, out-of-home and the 3M brand’s “Sparkle Squad” ambassadors.

Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

The independent shop behind Domino’s popular Emergency Pizza promotion has been named social AOR as brands ramp up work around creators.

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

As businesses strive to navigate consumer, regulatory and technology complexities, the right data strategy can mean the difference between fragmented customer experiences and truly personalized, ...