In advertising, companies typically attempt to describe brand benefits that appeal to targeted customers. Messages that center on product advantages naturally lead to routine use of adjectives in ...

In marketing, it's become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) From our ...

Adjectives in English must always be used in a very precise order. And even though none of us has officially learned this rule, placeholderwe somehow all know to follow it, and that things seem very ...

You probably noticed this place is called Mount Scary. Well, that’s not because of the mountain. Allow me to explain. Y’see, she’s not just a yeti… she’s a scary yeti. Scary is an adjective. An ...

Is there something unforgivably, infuriatingly obfuscatory about the unrestrained use of adjectives and adverbs? Many celebrated stylists think so. Crime writer Elmore Leonard, who died last week, ...

Happy is the main lexical predicate here. It takes one argument: an experiencer--John. Tall takes one argument: a theme: Mary. (12) *John is being tall. (13) *Mary is being fond of red roses. (14) ...

Simon Horobin does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...