For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” About half of all YouTube news influencers explicitly express a clear political orientation. Among those who ...

With its estimated 2.7 billion active users and the soaring influencer marketing industry, there has never been a better time to be a YouTube influencer. "The global influencer marketing market size ...

A second grader in Norway drew a YouTube logo when my colleagues and I asked what they wanted to be when they grow up. When ...

This is read by an automated voice. Please report any issues or inconsistencies here. See more from the L.A. Times in Google Search. Set us as preferred YouTube brought 300 creators to a Playa Vista ...

Add Yahoo as a preferred source to see more of our stories on Google. Darko 1981 // Shutterstock Setting the right influencer marketing budget can be challenging, with multiple factors affecting how ...

The more I learn about social media, the more I think it's a scourge for society, especially for young people. It's both vacuous and ubiquitous. It's also seemingly addictive. Older teens report being ...

In 2025, the journal of Health Communication published a study that was described as a theory-driven content analysis of YouTube videos that focused on promoting mental health among college students.

The popular YouTube channel Dude Perfect announced Tuesday it landed an investment of more than $100 million from private investment firm Highmount Capital as the group looks to expand into a larger ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

Influencer marketing has gone from niche to mainstream, with brands increasingly shifting budgets from traditional ads to creator-led campaigns. Influencers build authentic connections with audiences, ...

Illustration of a laptop with a hand holding a megaphone coming out of the screen and other concepts of influencer marketing and costs. Setting the right influencer marketing budget can be challenging ...