FDA advertising watchdogs have taken issue with a Janssen advertisement promtoting the blood thinner Xarelto. The agency’s Office of Prescription Drug Promotion issued a June 6 untitled letter to ...

What’s up with the latest Xarelto TV commercial? That’s what the Twitterati are asking this week in a series of tweets and retweets that call out potentially misleading visuals in the Johnson & ...

A commercial featuring the list price of Johnson & Johnson blood thinner Xarelto, the first U.S. direct-to-consumer TV drug ad to disclose price, debuts today, the drugmaker told MM&M. The spot ...

This foursome seems unlikely to come together in any other circumstances. Heat star Chris Bosh, golfer Arnold Palmer, actor/comedian Kevin Nealon and racecar driver Brian Vickers hit the golf course ...

Johnson & Johnson JNJ1.14%increase; green up pointing triangle plans to start airing the first U.S. television commercial for a prescription drug that discloses how much it costs, a nod toward rising ...

The Trump administration is expected to finalize a new rule soon that would require drug makers to include list prices in their TV ads for prescription drugs. The idea is that such transparency will ...

Your doctor may recommend that you take Xarelto to prevent or treat blood clots. Specifically, Xarelto is used in adults to: Xarelto contains the active drug rivaroxaban. Its classification (the group ...