You don't need an expensive advertising agency to come up with slogans for your ad campaigns. You can create effective slogans yourself. You don't have to be overly-creative, just dedicated to getting ...

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found ...

Choosing a slogan for your company requires extensive research and testing. It's not enough for it to be innovative or sound hip; it must also stand out among the dozens of competing marketing ...

Catchy slogans have long been a key tactic for marketers seeking to encapsulate a brand image in only a few words. From Allstate's "You're in good hands" to BMW's "the ultimate driving machine," a ...

In a 1988 meeting with Nike's advertising agency Weiden and Kennedy, Dan Weiden coined one of the most famous slogans in advertising history when he spoke admiringly to Nike employees about their ...