How a programme from Xero and Women in Football helped these two women grow their businesses It was a shopping trip to get football shorts for her daughter that made Julia Cove-Smith realise there was ...

One year after England’s victory at the UEFA Women’s Euros, which catapulted women’s football to the frontlines of sportswear and boosted white Nike bra sales, the Lionesses are set to take on 32 ...

For brands looking to connect with Gen Z, new research from Parity shows a meaningful pathway -- women’s sports. The report ...

Last week, USC star JuJu Watkins made history when she joined the investor group for the Boston Legacy NWSL expansion franchise. She became the first NCAA athlete to invest in a professional women’s ...