WhatsApp on Monday announced that it will soon introduce advertisements and other paid features in a major shift for the messaging app, which has mostly remained ad-free since its launch. The move marks WhatsApp’s most significant step toward monetisation since it was acquired by Meta in 2014.

WhatsApp has confirmed it's making a major change to its chat app, which will mean users across the globe will suddenly face seeing adverts on the screen. These are destined for a section called Updates, which sit in a tab at the bottom of the screen.

WHATSAPP has announced plans for a brand new feature that requires users to pay fees. The popular messaging app has revealed a wave of changes coming soon. However, WhatsApp has assured its

The company stressed that users who only use WhatsApp for personal messaging will see no changes to their experience, as all new features are confined to the Updates tab that can

As per Meta's Newsroom, advertisements will appear only in the "Updates" tab — a separate tab at the bottom of the app, which showcases both "Channels" and "Status" features. Users can subscribe to friends and other public channels, and post statuses of their own, akin to Instagram 's subscription and "Stories" features.

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation