Meta is bringing ads to WhatsApp for the first time. Ads appear in the Updates tab and not in chats. Meta says user information won't be sold or shared. It's official: Gone are the days of an ad-free ...

Some of the stars of "Modern Family" reunited to address one of the most pressing topics affecting families today: green text bubble discourse. In a commercial for instant messaging platform WhatsApp, ...

Remember when WhatsApp was just a simple, clean messaging app that let you chat with friends and family without any corporate interference? Those days are officially over. Your favorite messaging ...

Meta must have spent big bucks to get some of the Modern Family crew back for its new WhatsApp ad. Meta must have spent big bucks to get some of the Modern Family crew back for its new WhatsApp ad. is ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Meta is expanding its WhatsApp ads options, ...

Update: Meta Platforms Inc. META has refuted a Financial Times report suggesting it was considering integrating ads into WhatsApp’s conversation list. WhatsApp chief, Will Cathard, clarified in his ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

The bank estimates “up to $6B and $19B of incremental ad revenue from WhatsApp and Threads in ’26 and ’27, respectively,” highlighting a potential $25 billion boost to Meta’s top line.