Media planning and buying is an art form, but it sounds as though the industry no longer recognizes it as such. First, when did “head of investment” become a title for ad agency folks? I have been ...

In this op-ed, Vince Niou of Skeleton Key looks at the role of the modern media planner buyer, and how it has changed as the ad tech ecosystem has evolved Having spent the majority of my career on the ...

From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives, can ...

ExpediteSocial's planner also offers in-depth analytics, giving users a detailed view of their social media performance. This feature aims to supply all necessary data for strategic planning and ...

Today’s media planning is more dynamic and data-driven than ever, offering marketers a complex landscape of opportunities and challenges. From determining how budget impacts channel performance to ...

The combination of Seven West Media and SCA offers benefits to advertisers but also signals a shift in how media will be planned and bought in a more consolidated landscape, according to media agency ...