Customer service and customer experience (often referred to as CX) are two important terms that business owners and brands need to understand in order to thrive in today's competitive marketplace.

One bad experience can drive your customers away. According to PwC research, more than 30% of customers are likely to walk away from a brand after just one bad experience. On the other hand, buyers ...

The dark clouds of a recession have started to roll in. Businesses have started to struggle, inflation is affecting customer habits, and we’re feeling the pressure everywhere. While there is no way of ...

Today's communication with businesses are powered by emerging technologies and supported by humans. NICE Enlighten, a purpose-built AI for customer experience, has operations, agents, and customers ...

With customer loyalty as volatile as the market itself, even the smallest oversight in CX can trigger a significant shift in consumer sentiment. As the year comes to a close, 2023 is shaping up to be ...