What to expect at Wayfair's store Wayfair’s new location will look somewhat like an Ikea in its size and on-site restaurant, but its assortment will offer a range of diverse styles as it works to ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate The Wayfair Wilmette store is the retailer's debut large format ...

A massive Wayfair Outlet store coming to suburban Naperville now has an opening date, months after the brand's first brick-and-mortar store opened in Wilmette, the online furniture and home goods ...

Wayfair has long dominated the online furniture shopping market, offering home goods from a variety of sellers. But online isn't enough for the retail giant anymore. Now, it's gunning for the ...

Online home goods retailer Wayfair is opening its first namesake store, near Chicago, following a string of other digitally native companies that have turned to brick-and-mortar for growth. In an ...

Wayfair is opening its first large-format store because the physical experience can be better for customers than shopping online, CEO Niraj Shah told CNBC. The online home goods retailer follows a ...

Wayfair to open its first large store, as physical locations make a comeback Wayfair follows other direct-to-consumer brands that have opened stores, including Warby Parker, Figs, Casper, Glossier and ...