Forbes contributors publish independent expert analyses and insights. John Brandon covers social media trends. @johnbrandonmn The question to answer right away is: What does it mean to go viral on ...

Craft viral content by making it easily shareable. Evoke pride, curiosity, then righteous anger in your audience. Use simple language, challenge readers, and respectfully debate industry norms.

TikTok challenges have become one of the platform's defining features, turning short-form videos into global cultural moments. From dance trends and lip-syncs to social awareness campaigns, these ...