Advertising performance platform VideoAmp has brought to market new first-party data integrations with NCM and Sirius XM. It ...
TV measurement has hit a tipping point. The ad industry’s lofty ambitions for alternative currencies has plateaued, if not crashed Icarus-style back to Earth. It’s not easy being an alt currency, ...
Add Yahoo as a preferred source to see more of our stories on Google. Ross McCray, Peter Liguori. VideoAmp, the video measurement startup that has been competing with Nielsen and others to serve the ...
The broadcaster-backed joint industry committee (JIC) has been in the weeds since last summer, evaluating the most promising TV currencies that could be alternatives to Nielsen. Now, the JIC is ...
The quest for a new way to measure TV audiences has taken years of tests, dozens of efforts to sample upstart technologies and hours of debates among big media companies, Madison Avenue buying firms ...
Warner Bros. Discovery signed a deal with VideoAmp, a significant moment for the startup audience measurement platform as an alternative option to legacy firm Nielsen. The deal comes ahead of the 2023 ...
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