With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.” Pacing the stage at ...

NEW YORK--(BUSINESS WIRE)--Today, VideoAmp is debuting a new monthly insights report called THE REPLAY – an interactive analysis of television viewership across major sports tentpole events. Each ...

The battle to become the de factor measuring stick for the media industry continues. VideoAmp clients will be able to utilize the technology and with broader access in the second quarter of 2025, ...

NEW YORK—The media measurement company VideoAmp has announced VXP, aka VideoAmp Cross Screen Planner. It is billing the offering as a first-of-its-kind media planning solution that leverages publisher ...

Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them. Liguori, who held top positions at Fox Broadcasting, Tribune, Discovery ...

Long before joining AdExchanger, I started my career in entertainment journalism. Funnily enough, though, this is the first year I’ll have the pleasure of covering TV Upfronts season – albeit from a ...

Active Media Services will leverage VideoAmp's VALID big data and technology engine When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. VideoAmp's ...

Jon Steinlauf, who ran ad-sales operations at the former Scripps Networks and Discovery Communications, along with Warner Bros. Discovery, has joined the board of directors of VideoAmp, one of a ...

Peter Liguori, a well-traveled exec who had a lengthy stint at Fox Broadcasting and also ran Tribune Media, has been appointed CEO of ad tech firm VideoAmp. He had been leading the company since 2023 ...

Liguori had been executive chairman of the measurement firm, and a board member. By Alex Weprin Senior Editor Veteran media executive Peter Liguori has been named CEO of the advertising technology and ...