Joining other intimates brands in enhancing the bra fitting experience, Victoria’s Secret & Co. has partnered with NetVirta to introduce new fit technology within the retailer’s app for Victoria’s ...

The biggest bra shopping problems and how to fix them If there were a Tinder for finding the perfect bra, we’d sign up immediately, because the struggle is real. According to a new survey from ...

Lingerie companies love hammering home the statistic about women that "85% are wearing the wrong size [bra]." As The Cut's Maureen O'Connor explained back in 2013, telling women this brings customers ...