Whether it be a set of irons or a new driver, it’s important to understand how the components of a golf club work together to create a whole “system” that works best for your swing. But, the next ...

Ro Chawla. head of South Asia & India sales, ST Microelectronics, said he uses AI, like ChatGPT, to improve his golf game by analysing swing speed, distance, and common issues. It suggests driver ...

Answer: This is one of golf’s great clichés. It’s also mostly a folk tale from the fairways. The shaft is important for many reasons, but to call it the "engine" is a misnomer. The player is the ...

Data is everywhere in golf. In fact, golf was an early adapter. If you watch baseball and have been hearing references to “exit velocity” and “launch angle” when a player hits a home run, know that ...

Most of the 100 million golfers worldwide would agree that their clubs are a vital part of the game. But what they might not realize is how a composite club shaft can be infinitely tailored to match a ...