Uber has said its ad business is on track to generate $1.5 billion in revenue in 2025. It's hoping a new insights platform will encourage more spend.

Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

Uber is now the new media partner for London Gatwick and to show off this new collaboration, Uber has revealed over 2,500 branded assets at the UK airport. Designed by Mother, the adverts contrast ...

Uber Ads is now a $1.5 billion run rate business. Advertisers benefit from high-intent, closed-loop attribution, which gives them a clear return on ad spend. If ad growth continues at this pace, it ...

Uber has rocketed from no formal ad business two years ago to being on pace to earn more than a billion dollars from advertisers this year. Following the departure of Mark Grether, who spearheaded the ...

Back in 2019, when profitability was still a dream for Uber, some anonymous source leaked to Reuters that the company was working on an alternative revenue stream that might get it over the top. The ...

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For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which ...

Having expanded its in-app advertising offerings last October with the launch of Uber Journey Ads, ride-hailing and delivery service Uber Technologies has grown its advertiser base by 80% year over ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Big stars and long timelines are the secret ingredients to making a Super Bowl ad worth it, according ...

Uber Advertising on Monday announced a connected set of advertising formats that for the first time extend its managed first-party ad and data signals beyond its own apps including Uber Eats across ...