Changing URLs just to shorten them or add keywords isn’t worth the upheaval in SEO performance that will come as a result, even when you use 301 redirects to minimize the damage. To learn more about ...

Evergreen content is good, but evergreen URLs are better for SEO. Learn how, why, and when you should use durable URLs to earn long-term, high volume keyword rankings. Content may be king, but URLs ...

What’s one simple way to improve your WordPress SEO starting today? Make sure you have SEO-friendly URLs. Creating SEO-friendly URLs is a super simple way to improve your SEO. If you get it right, you ...

Everyone understands the value of a readable URL. But many web applications and websites still output complex ones that no one, even a search engine can understand. Microsoft now makes it easier to ...

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips ...

If you're writing separate SEO headlines for stories, episodes and other content, good for you! (If your content management system doesn't allow it, shame on it.) You can do even more to bend Google ...

Canonicalization has long been a core SEO practice, yet it’s still one of the easiest to overlook. At its simplest, canonicalization helps search engines identify the original source of content and ...

AI-mediated search introduces new risks for international SEO. See how semantic collapse and freshness drift shape global visibility.

When you created your business website, you probably wrote your copy based on SEO guidelines to help people discover you online. To boost your business’s visibility, it’s important to use SEO ...

Creating an effective SEO strategy involves foundational practices, advanced techniques, and ongoing analysis. Below are key tactics, tips, and steps to consider when developing an SEO strategy: It is ...