Thanks to Google's AI-powered try-on experience in Search, you can now see how a pair of shoes will look on your body. Just keep a full-body photo ready for the try-on.

Google’s virtual try-on tool now allows shoppers to try on shoes, according to an Oct. 8 announcement. The new shoe try-on feature uses “state-of-the-art AI” to understand shapes and depths as well as ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. Google has introduced a new AI powered virtual try-on (VTO) ...

Google announced on Wednesday that its AI feature that lets users virtually try on clothes is expanding to Australia, Canada, and Japan. The tech giant also announced the feature now lets users ...

Google announced at Google I/O 2025 that it is adding multiple AI-powered features for online shoppers, including a new visual panel in Google Search’s AI Mode, personalized price tracking ...

Google just announced a new AI mode for shopping with two big new features. The AI Mode will give users the option to try clothes on virtually, and if it’s a fit, the AI model will buy them for you.

There are some real-world use cases out there where AI could genuinely be a useful tool that doesn't just act as a shortcut to something you could do on your own. Case in point: Google's new 'try it ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Shopping used to be simple. You walked into a store, tried on jeans, and decided in 30 seconds if they made your butt look weird. Today? Most of us shop online for everything — including clothes — and ...