Google wants its AI tools to be your personal shopper. And maybe it'll tell you if that shirt really does look good on you or if it actually looks ridiculous. The company detailed its new AI Mode for ...

The dressing room just went digital. Google unveiled its latest artificial intelligence innovation that’s reshaping how Americans approach online fashion shopping — a virtual try-on feature that ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Shopping used to be simple. You walked into a store, tried on jeans, and decided in 30 seconds if they made your butt look weird. Today? Most of us shop online for everything — including clothes — and ...

Shopping is one of the main reasons we use tools like Google Search. That's probably why Google has added so many shopping-related features to its products over the years. More recently, it's also why ...

We break down everything you need to know about Google Try-On: how it works, what makes it special, and why it’s about to change the way we shop online forever. Ever bought something online and felt ...

If you thought you were a big fan of Snapchat’s shoppable augmented reality (AR) Lenses, you ain’t seen nothing yet. On April 28, the company announced a series of updates that will seriously change ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...