Lilly will solicit feedback from the Trulicity ads to inform future pricing initiatives and disclosures. President Trump has been especially vocal about drug pricing, even in recent days. “Drug makers ...

The FDA sent a letter to Eli Lilly scolding the drugmaker for Instagram ads it posted for its Type 2 diabetes drug Trulicity. In the letter, dated Jan. 19, the FDA said the ads do not adequately ...

Eli Lilly and Co. won’t put the price of its prescription drugs in television ads, as the Trump administration has called for pharmaceutical companies to do, but will instead offer patients a link to ...

Sanofi and Regeneron’s immunology blockbuster Dupixent was knocked down into second place as Eli Lilly’s diabetes medicine Trulicity took the top spot for January’s biggest TV ad spenders, according ...

With six months down in 2018 and six to go, Humira is on track to keep its pharma TV spending crown for 2018. AbbVie spent $184 million on anti-inflammatory drug Humira across its three indications ...