As the U.S. enters its most expensive election cycle, tourism marketers are going to need to get creative to stay on top of the minds of targeted audiences. Advertising costs on TV and other mediums ...

In recent years, the way travelers discover and book their vacations has undergone a seismic shift. In the past, travel agencies, brochures and official tourism board videos played a significant role ...

Orange 142, a division of Direct Digital Holdings, a digital marketing agency for mid-market brands and agencies, and ReachTV, the streaming television network of live sports and lifestyle for 50+ ...

The New York Office of the Taiwan Tourism Administration (TTA) is creating a powerful wave of marketing activities to bring the "Taiwan -- Waves of Wonder" brand to audiences across the Eastern U.S., ...

Collier County could nearly double its spending on advertising to tourists next year. With occupancy rates declining even before back-to-back hurricanes hit less than two weeks apart, the county's ...

Although it was a record-breaking year last year for travel entities, including air, cruises and Amtrak, they are not content to rest on their success. They are reinvesting in themselves. Travel ...

Collier County will nearly double the money it spends on tourism marketing and advertising this year to up its game. In two successive, unanimous votes on Tuesday, county commissioners agreed to spend ...

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state. Wisconsin has been ...

Tourism Ireland recently announced details of its marketing strategy and plans to promote the island overseas, at a Dublin event that convened more than 500 tourism industry leaders from around the ...

San Diego Tourism Authority representatives at the 70th annual meeting in 2024. (Photo courtesy of SDTA) The San Diego Tourism Marketing District has allocated $50.47 million for tourism in the 2026 ...