Tim Cook, Apple
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Cook’s boldest acquisition came on August 1, 2014, when Apple bought Beats Electronics. Apple continues to develop and sell new Beats-branded headphones and speakers, and Beats Music was the foundation for Apple Music.
The league's collaboration with Apple and the Apple Vision Pro was set to redefine how audiences consume the NBA by blending live sports with cutting-edge immersive technology. At the time, it was framed as a turning point for sports media, but the reality was far more complicated.