In the eighth and final episode of the first season of SBJ Inside the Industry, we explore how technology is transforming sports -- from predictive AI and digital athletes to immersive fan experiences ...

The latest development, at the FCS level, is in-helmet communication, a privilege given to one player on the defense and the offense and then to just about as many people on the sidelines or in the ...

Smartan.ai is transforming how athletes train, perform, and recover using camera‑based analytics and real‑time feedback.

The role of sports in marketing is certainly nothing new. The sports sponsorship market is expected to reach $115 billion in ...

The Movement Science Lab uses 3D motion capture to analyze movement and prevent sports injuries in young athletes.

In the new role, Haneklau is tasked with leading Imagine’s go-to-market sports strategy for the U.S., building a high-performing sales team, and spearheading partnerships with leagues, networks, and ...

About 500 robot athletes from 16 countries competed in Beijing as the United States and China race each other to shape the ...

The use of technology to officiate sports remains a turbulent process. Soccer is very much still in the infancy phase (we hope) of using video replays to improve the sport and make it fairer.

After construction photos of the Buffalo Bills' new stadium with its snow-melting system attracted readers' attention on ...

Agilitas Sports, an innovation-led sportswear and athleisure solutions platform has announced the appointment of Gourishanker ...