News

I shopped at Walmart and Target to compare their Pride Month collections. They weren't easy to find.
Walmart and Target are keeping most of their Pride Month merchandise online instead of in stores.
Target Moves Pride Merchandise Aside To Spotlight Father’s Day And July 4th Holidays
Target Pride Month 2025 selections are streamlined from two years ago and less prominent as it focuses on Father's Day and Fourth of July summer shopping holidays.
Backlash against Target pulling back DEI was driven partly by fake social media accounts: study
Israeli cyber-firm Cyabra finds fraudulent social media accounts amplified backlash against Target following its decision to abandon diversity initiatives.
Big brands are pulling out of Pride. Here’s how their involvement has changed over the years
In recent years, it has become expected to see brand names spattered throughout Pride-related festivities: event stages boast ...
Big brands are pulling back on Pride merchandise and events this year
Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump ...
Corporations have turned their backs on Pride. It reminds us why we march.
The big companies may be abandoning us, but we still have a chance to stand together and fight for our rights.
Marketing Dive13d
How ditching Pride now could hurt brands later
Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to ...
Why corporations are backing away from supporting Pride this year
The fact that companies have quickly backed away from their support of the 2SLGBTQIA+ community has revealed the ...