LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest free downloadable article on how target market segmentation ...

LONDON--(BUSINESS WIRE)--The CPG industry has grown exponentially in recent years and witnessed rapid changes and evolving market dynamics. However, challenges such as investment volatility, customer ...

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Nielsen Co. has introduced a new service that meshes the company's consumer segmentation and mobile media targeting tools. The offering, called Mobile-PRIZM, is designed to help advertisers and ...

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can better deliver a product or service that is tailored to them. In ...