Zoomers love games. About 86% of Gen Z members use mobile devices as gaming platforms, according to a report by mobile ad and app monetization firm Tapjoy. And Gen Z is also the most likely of all ...
Tapjoy is back on the hot seat again. Glu Mobile, a publicly traded mobile game company, noted in its conference call with analysts this week that it saw a drop in iOS ad revenues because Apple has ...
Mobile advertising company Tapjoy is launching a new platform today that it calls nGen, and CEO Steve Wadsworth told me it reflects a broader transformation at the company. “In a lot of ways, it’s a ...
The Federal Trade Commission announced on Thursday that it has finally reached a settlement with Tapjoy, a California-based adtech company that’s alleged to have defrauded consumers consumers out of ...
San Francisco-based mobile advertising firm Tapjoy now reaches 581 million mobile consumers through its ad platform. Its wide reach has been attributed to the huge growth of its rewarded video ads, ...
Making money from mobile apps can be a tricky business, as developers struggle to find the right business models to support the creation of compelling and engaging apps that people want to download.
After the initial excitement and celebratory high fives, it gets a crash course in growth planning. That’s exactly what happened to Tapjoy. The San Francisco-based company was started in 2009 by two ...
Down but not out, Tapjoy confirmed to AllThingsD that it is modifying its incentivized purchases to work within Apple's new ranking system and to ensure its apps will make their way into the App Store ...
Over the last year or two there has been a maturing in terms of many people’s vies of how modern infrastructure should look. A few years ago things were very polarized between those who said public ...
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