Nielsen has renewed its measurement agreement with local television broadcaster Gray Media for a few more years, the ...

The Coalition for Innovative Media Measurement (CIMM) has released a study – conducted by industry measurement executives ...

The multi-year deal covering All of Gray’s 113 DMAs includes Nielsen’s full suite of local audience marketing intelligence ...

TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one ...

Nielsen will provide local television measurement across Gray Media’s entire U.S. footprint in the 113 U.S. designated market ...

TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once ...

Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media Rating Council (MRC), per a press release, potentially re-entrenching the longtime force in TV ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...

In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen’s paper diaries were sufficient for tracking viewership and providing useful ...