New Apple TV Intro Was Made With Practical Effects

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Apple TV’s colorful new intro was created with real glass and practical effects

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...
Comic Basics on MSN

Apple Unveils New Streaming Intro—Filmed Entirely With Practical Effects In-Camera

Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it.
Fiction Horizon on MSN

Apple Debuts New In-Camera Streaming Intro Made with Practical Effects

Apple has introduced a new intro for its ‌Apple TV‌ streaming service, and this time it was created entirely with practical effects, rather than digital tricks. The company teamed up with TBWA\Media ...

Apple TV’s new name now comes with a new sound

Apple has shared a new intro sound and video that will accompany things you watch on the newly-renamed Apple TV streaming service. Apple rebranded Apple TV Plus to just Apple TV last month, and the ...

Apple TV's rebrand introduces a new logo and a signature sound

As part of its ongoing rebrand, Apple has unveiled a new Apple TV bumper — but blink and you could miss it. On Monday, Apple released a very short video showcasing the brand new Apple TV logo. The ...