New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Research from Katz Radio Group finds radio ads with music perform nearly as well as TV in visual categories like skincare and ...

The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the tech giants that will reap the rewards. By Alex Weprin Senior Editor 2025 ...

Even as President Donald Trump directed the FDA in early September to begin cracking down on direct-to-consumer pharmaceutical advertising, spending on TV drug ads still ratcheted up compared to the ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.” Pacing the stage at ...

Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...

The St. Louis Cardinals are taking over their own sales of local TV ads, with the decision coming at a time when the team ...

Partnering with NonStop Local Montana provides a unique opportunity to effectively reach a diverse audience, engage with the community, and enhance your company’s visibility. When you partner with ...