Even those unfamiliar with Swiss Style graphic design will recognize its visual hallmarks: clear visual language; sans serif type; a reverence for the grid; and a penchant for the objective lens of ...

The Swiss design style, often referred to as the “International Typographic Style,” emerged in Switzerland during the 1950s and became a dominant force in graphic and web design globally. Its core ...

"Written by noted design authority Richard Hollis, this illustrated volume looks at the "Neue Grafik," or "Swiss style," as it was developed by such designers as Theo Ballmer, Max Bill, Adrian ...