Lee passed away on December 18 at a hospice center in Port Jefferson, New York, her son Bruce Allen told the New York Times. Lee and her husband, Morty, earned unexpected fame after they appeared in a ...

The Rukavina family joined us live to share their story of using real people in advertising for a Swiffer commercial. Swiffer’s new marketing campaign called the “Swiffer Effect” revolves around real ...

The mini-documentary focuses on the relationship of Lee and Morty Kaufman. The commercial also reveals Lee's efforts to keep the house clean the old fashioned way. The Kaufmans say the task of keeping ...

Hillsboro actor Jerry Bell Jr. and his son were recently featured in a Swiffer commercial. (Courtesy of Jerry Bell Jr.) When Hillsboro actor Jerry Bell Jr. agreed to do a commercial for the cleaning ...

The casting agency was looking for an elderly couple, and a Valley Stream husband and wife figured they fit the bill. "We're as old as they come," said Morty Kaufman. So he and his wife, Lee, agreed ...

At the risk of sounding like a horrid feminazi stereotype (lololololollololoolll, like I care), those Swiffer commercials starring 90-year-old lovebirds Morty and Lee Kaufman exhibit some extremely ...

A pair of British Jewish centenarians are challenging Lee and Morty Kaufman of Swiffer commercial fame’s claim to the title of Cutest Old Jews. Last year at this time, the Kaufmans went viral in an ad ...

Last May, a Cheerios ad featuring a multi-racial family went viral. Its fans held it up as a sign of long-overdue demographic changes in advertising, and as with seemingly anything on the Internet, ...