"Sex sells" has been a mantra in marketing for decades. As researchers who study consumer behavior, we've seen plenty of ...

Social media is overflowing with people who've made a name for themselves as fitness influencers, including many who've leveraged their looks to amass a ...

Straight-aligned hair paired with higher shine evokes the appearance of greater youth, health, and attractiveness, according to researchers at The Procter & Gamble Company, which owns several brands ...

What you eat may influence more than just your health — it could also determine how attractive you smell. Nutrition and ...

Botox promises smoother, wrinkle free skin and a fresher face, but researchers have found there is a much cheaper option if looking more attractive is the aim - simply smiling. Researchers found ...

Forbes contributors publish independent expert analyses and insights. Andrea Wasserman is serial retail executive and executive coach. In a rapidly evolving and increasingly competitive e-commerce ...

Garlic, alcohol, meat and even fasting can affect our body odour – and alter how appealing our scent is to others.

NEW YORK -- A new study suggests the secret to academic success may lie in beauty. Researchers at the University of Nevada say students are more likely to pay attention if their teacher is attractive.

Past research focused on women in relationships with convicted offenders. The new study aims to explore how this attraction ...

A chilling new study reveals that Gen Z women who watch or like TikToks glamorizing killers like Ted Bundy are more likely to ...