Gender matters; highly attractive female fitness influencers faced stronger backlash than equally attractive men ...

But our new research suggests that in a digital world full of influencers – trusted tastemakers with large online followings – being too attractive can actually backfire, particularly in the fitness ...

Social media is overflowing with people who've made a name for themselves as fitness influencers, including many who've leveraged their looks to amass a ...

Straight-aligned hair paired with higher shine evokes the appearance of greater youth, health, and attractiveness, according to researchers at The Procter & Gamble Company, which owns several brands ...

What you eat may influence more than just your health — it could also determine how attractive you smell. Nutrition and ...

Forbes contributors publish independent expert analyses and insights. Andrea Wasserman is serial retail executive and executive coach. In a rapidly evolving and increasingly competitive e-commerce ...

Garlic, alcohol, meat and even fasting can affect our body odour – and alter how appealing our scent is to others.

Somewhere along the way, through trends, media and forms of exploitation rooted in colonialism, we lost the ability to see ...

A chilling new study reveals that Gen Z women who watch or like TikToks glamorizing killers like Ted Bundy are more likely to ...