Forbes contributors publish independent expert analyses and insights. McGill Desautels Faculty professor covering leadership and strategy. In today’s volatile, uncertain, complex, and ambiguous (VUCA) ...

Business strategy is often framed as a response to market demand. Leaders study customers, analyze competitors, and track trends, believing that demand signals dictate what a company should build, ...

Forbes contributors publish independent expert analyses and insights. I consult on marketing strategy, content creation, and messaging. The market is pricing Strategy (NASDAQ: MSTR), formerly ...

“If culture becomes real when it is practised, the challenge for people leaders is therefore practical and ethical,” says TCM Group’s David Liddle People leaders' most enduring legacy is cultural. But ...