Strategic Design and Management Students Newly Entering Fall 2025: The program will be offered entirely in person; no online option will be offered. Bringing together design thinking, management, and ...

Human Resource Management (HRM) is therefore less about administration and more about aligning people with purpose. Assistant Professor Julia Bodner teaches the MBA’s Strategic Human Resource ...

Strategic design thinking has one single goal: to understand and solve a problem for its consumer. This method is applied to the design of intangible services and processes, an idea we have become ...

A piece of advice from Natalie Nixon, who runs Philadelphia University’s Strategic Design MBA program: Get out of your office. Get out there and do some “deep observation” of your target customer. On ...

How effective is the design strategy at your business? Philadelphia University Strategic Design MBA Director Natalie Nixon lists three questions you can ask yourself. The opinions expressed here by ...

Natalie Nixon is determined to bring more creativity to business. But that’s an uphill battle–especially considering that most business leaders don’t really know what creativity is, she says. Nixon, ...

Focus on developing an authentic brand voice that appeals to your customers. Strategic-design thinking has one single goal: to understand and solve a problem for its consumer. This method is applied ...

Strategic Design and Management Students Newly Entering Fall 2025: The program will be offered entirely in person; no online option will be offered. Bringing together design thinking, management, and ...

The goal of strategic design thinking is to understand and solve a problem for its consumer. This method is applied to the design of intangible services and processes, which is an idea we have become ...