About 25% of store associates say they haven’t been given the right technology tools to do their jobs, according to the 2017 Retail Associate Technology Study from Salesfloor, a company whose ...

Retailers have begun to recognize that quality employees can be their most valuable resource but they still need to invest more aggressively in training and technology to help store associates do ...

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. Today’s retail workers almost need to have superpowers — ...

Despite the overwhelming data suggesting that personalization will remain — and grow — as a necessary facet in omnichannel strategies, brands and retailers have yet to use store associates to their ...

Home Depot store associates have firsthand knowledge about what it's like to work at the home-improvement store — and they have plenty of suggestions for shoppers. A Home Depot associate who's worked ...

For the past decade or so, the pendulum has swung too far toward the lion’s share of retail investments that were earmarked for the red-hot e-commerce space, Tulip Retail’s EVP of marketing Bill ...

COLUMBUS, Ohio, August 14, 2025--(BUSINESS WIRE)--Retailers are struggling to live up to shoppers’ expectations when it comes to having the right data and insights to facilitate great customer service ...

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Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. One of the most challenging pieces of the puzzle is the role ...

AI will not replace specialty retail associates but will shift their role from cashier to clienteling expert, stylist and brand ambassador by 2030. Pandora implemented AI-powered product search in ...

As retail evolves to support a complex omnichannel experience, the store associate’s role is changing. But what can retailers do to maximise their value? While retailers generally offer ...