Brian Niccol, Starbucks' CEO, implemented a strategy involving store closures, operational simplification, and adjustments to ...

Niccol took over as CEO in September 2024 after leading Chipotle and Taco Bell. He is credited with restoring Chipotle’s ...

A Starbucks-commissioned survey from Morning Consult found that 70% of Gen Z consumers plan to visit a coffee shop ...

Starbucks has made beverages—especially customized and seasonal ones—the central engine of its global business ...

The next step in Starbucks comeback plan? Closures and more layoffs. The coffee giant announced Thursday that it is eliminating 900 corporate roles and closing many open positions. This comes after ...

Starbucks’ union members have voted to strike at U.S. stores next week unless the company finalizes a contract agreement ...