The December 3 edition of the SBJ Marketing newsletter features reporting on PayPal closing in on an NFL banking sponsorship, ...

Oak View Group is removing the interim tag from Chris Granger's title and officially promoting the industry veteran to lead the company as its CEO.

A CMO role in sports can offer executives a more meaningful job than the corporate hamster wheel—but glamour and predictability can be in short supply.

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min A homegrown Charlotte company ...

WASHINGTON, DC, September 16, 2025 (EZ Newswire) -- Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study released today ...

(Reuters) -Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several sluggish quarters in which rivals have stolen market share and high ...

As the sun rises on another season of high school athletics, students in Prince George High School's Sports Marketing program ...