Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

For the past 14 years, the BMW sound logo was a "double gong" you could hear at the end of every commercial and official video created by the Bavarian company. According to BMW's Brand Identity ...

Volkswagen has used the Frankfurt Motor Show to unveil their redesigned logo. Looking more retro and simplistic than their previous logo, the new VW badge features a “flat two-dimensional design” ...

Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...

The logo for the telecom company Oi looks straight out of The Electric Koolaid Acid Test. Trippier still? It responds to sound. The new branding for Oi stays pretty close to the original logo system, ...

Here's exactly how Lon Bender ("Drive") created the sound, which involves his wedding ring banging against a cabinet. The 20th Century fanfare. The THX Deep Note. The MGM lion’s roar. Iconic sounds ...

From the squelching sounds of soggy corpses to the recognizable sounds of a galaxy far, far away, sound design is the art of creating a believable sonic world. Whenever a video game set in the Star ...

Without sound design, film would be a bland medium. A character would walk into a room, and you wouldn’t hear footsteps. Crickets wouldn’t chirp on a summer night. The patter of rain in a forest would ...