Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies ...

TCL will own 51% of the proposed joint venture and manage the manufacturing and sales of Sony's TVs and home audio devices ...

Sony has handed over control of its Bravia TV business to TCL. They'll still be Bravia sets but will no longer be ...

Sony is stepping back from direct control of its iconic Bravia TV business. The Japanese electronics giant has announced a ...

While TCL is taking the reins of Sony’s home entertainment division, the Bravia TV brand will live on. How it will live on is another question.

TCL, one of China’s oldest and largest electronics conglomerates, has for years tried to forge a major overseas business.

In a development that's no doubt going to send analysts and fans into a frenzy, Sony today announced that it's ceding ...

With strong (and cheaper) competition from big brands like LG and Samsung, as well as TCL and Hisense, the high price of Bravia TVs and rare discounts can be a major deterrent for a lot of customers.

Sony and TCL are planning a joint venture. Sony's brand name will be retained, but its TVs and home entertainment devices ...

Sony Group Corp is spinning off control of its home entertainment business, including the flagship Bravia television brand, ...