New research finds that social media is the number one source for holiday gift inspiration for Gen Z and Millennials 73% of shoppers plan to contact a brand on social media this holiday season A large ...
From your Instagram page to your company website, there are many paths to reach your target audience. However, only owned marketing channels offer complete authority over your brand’s message. Owned ...
Social media audiences are more skeptical than ever, forcing marketers to rethink AI use, influencer strategy, and how ...
CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...
About a decade ago, the Guardian asked IBM Vice President of Marketing Caroline Taylor about the impact of social media on the company’s marketing. Taylor said that “the amplification is extraordinary ...
Social media can be a powerful tool for nonprofit organizations to reach potential donors and volunteers. However, making the most of social platforms requires a focused and intentional strategy, ...
People aren’t posting as much anymore, there are too many adds, it’s been taken over by influencers, it’s become toxic, there’s too much misinformation, there are too many bots… the list of gripes ...
Dr. Tommy Martin has over a decade of social media experience, and in the past few years, has gone viral on Tik Tok, Facebook, and Instagram. He has close to 4 million followers across several online ...
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