Promoting perfume online can be a challenging affair, as the tech sector hasn’t quite figured out how to transmit scents over the Internet. But billboard advertisers and TV commercial producers know ...

Gucci Beauty is promoting its Bloom Profumo di Fiori fragrance with an augmented reality (AR) experience that invites users of photo-messaging app Snapchat to step into a virtual "garden of dreams," ...

Gucci is sponsoring the first luxury fashion Portal Lens on Snapchat as part of the brand's holiday campaign. The augmented reality (AR) lens gives the illusion of stepping through a ...

Gucci Beauty is promoting its Bloom Profumo di Fiori fragrance with an augmented reality (AR) experience that invites users of photo-messaging app Snapchat to step into a virtual "garden of dreams," ...