Remember when saying “Content Is King” was all the rage and B2B marketers got excited about content marketing? It turns out marketing your ideas and product information via content only works if ...

Providence Equity Partners invested $12 million in Series A funding in SnapApp, a SaaS platform used by business-to-business marketers to manage interactive content. SnapApp, the leading SaaS platform ...

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Uberflip, a cloud content experience platform based in Toronto, has acquired SnapApp, a Boston firm that helps firms personalize their marketing. Terms were not disclosed. The addition of SnapApp’s ...

Add Yahoo as a preferred source to see more of our stories on Google. Uberflip team Uberflip is acquiring SnapApp, bringing together two startups that promise to help marketers use their content more ...

As digital marketing grows, more and more companies will no doubt turn to Facebook for its unique access to millions of people's profiles, pages and friends. Even though Facebook has often changed the ...

SnapApp received $12 million in Series A funding, which the company plans to use to accelerate development of its platform for creating, publishing, managing and measuring interactive content. The ...

Uberflip is acquiring SnapApp, bringing together two startups that promise to help marketers use their content more effectively. President and Chief Marketing Officer Randy Frisch argued that Uberflip ...